My revenue grew, my bank balance did not. Then I saw why.
My tool shop was selling more than ever, but at month-end little was left.
I discounted a lot and honestly did not know which products still made anything after costs.
In your webshop: Orders → Export → CSV. (Or your marketplace’s orders export.) It is just a file with my sales:
| customer | order date | amount | product | cost price | |
|---|---|---|---|---|---|
| K. Brooks | kbrooks@… | 14-03-2025 | € 34,00 | cordless drill | € 19,00 |
| R. Smith | rsmith@… | 02-02-2025 | € 83,00 | bit set | € 46,00 |
| T. Miller | tmiller@… | 20-09-2024 | € 260,00 | cordless drill | € 143,00 |
| … | … | … | … | … | … |
That is all I sent. No integration, no technical setup.
Then I went to Distilo. Three steps:
- 1 I bought the Amostra for €40.
- 2 I uploaded the file I had just exported.
- 3 I typed in one sentence what I wanted to know: “which products actually earn, and which cost me money?”
A day later I got no raw numbers, but two things: a report that explains it in plain words, and the list itself.
About 12% of your products sell below a healthy margin, some even at a loss.
Reprice or drop the loss-makers, and shift attention to the lines that actually carry the shop.
| product | margin | contribution |
|---|---|---|
| cordless drill | 4% | -€ 224 |
| bit set | 11% | € 157 |
| … | … | … |
I raised the price on a few cordless drill lines and stopped the deepest discounts.
Same number of orders, more money that actually stuck.
The Amostra costs €40 and gives you one PDF with three quick analyses on your real data (lapsing customers, your best customers, and what is often bought together). Subscribe within 30 days and the €40 becomes credit.
Send your sales list, we do the rest. Nothing technical.
Example based on a composite shop; persona and numbers are illustrative. The analysis itself is a real Distilo run on your own sales list.