I watched my regulars disappear. Here is how I found them again.
A new tea shop opened around the corner in Brighton and my regulars quietly stopped coming.
I kept spending more on ads for new customers, but I never saw that the old ones were slipping away, or who, or how many.
In your webshop: Orders → Export → CSV. It is just a file with my sales:
| customer | order date | amount | |
|---|---|---|---|
| H. Grant | hgrant@… | 05-04-2025 | € 12,00 |
| J. Baker | jbaker@… | 17-07-2024 | € 24,00 |
| M. Fisher | mfisher@… | 23-12-2024 | € 39,00 |
| … | … | … | … |
That is all I sent. No integration, no technical setup.
Then I went to Distilo. Three steps:
- 1 I bought the Amostra for €40.
- 2 I uploaded the file I had just exported.
- 3 I typed in one sentence what I wanted to know: “who used to come back and is now gone?”
A day later I got no raw numbers, but two things: a report that explains it in plain words, and the list itself.
You are losing quiet customers: about 180 people who used to spend well have not bought in months.
The most valuable are at the top. Call those first, they are the easiest to win back.
| customer | last bought | spent |
|---|---|---|
| H. Grant | 9 months ago | € 350 |
| J. Baker | 5 months ago | € 260 |
| M. Fisher | 8 months ago | € 220 |
I called the top fifty myself: “we have not seen you in a while, time for a tin of tea?”. Some came back.
€40 and an afternoon of calls. Cheaper than the ads I was using to replace them.
The Amostra costs €40 and gives you one PDF with three quick analyses on your real data (lapsing customers, your best customers, and what is often bought together). Subscribe within 30 days and the €40 becomes credit.
Send your sales list, we do the rest. Nothing technical.
Example based on a composite shop; persona and numbers are illustrative. The analysis itself is a real Distilo run on your own sales list.