I treated everyone the same. Until I saw who carries my shop.
My tea shop in Brighton had thousands of customers, but I had no idea who the important ones were.
I gave everyone the same discount and attention, probably neglecting the very people who brought in the most.
In your webshop: Orders → Export → CSV. It is just a file with my sales:
| customer | order date | amount | |
|---|---|---|---|
| H. Grant | hgrant@… | 05-04-2025 | € 12,00 |
| J. Baker | jbaker@… | 17-07-2024 | € 24,00 |
| M. Fisher | mfisher@… | 23-12-2024 | € 39,00 |
| … | … | … | … |
That is all I sent. No integration, no technical setup.
Then I went to Distilo. Three steps:
- 1 I bought the Amostra for €40.
- 2 I uploaded the file I had just exported.
- 3 I typed in one sentence what I wanted to know: “which customers bring in the most money?”
A day later I got no raw numbers, but two things: a report that explains it in plain words, and the list itself.
About 12% of your customers account for nearly 70% of your revenue.
This is the group to protect. Give them a reason to stay before a competitor does.
| customer | spent (12 mo) | share |
|---|---|---|
| H. Grant | € 1.400 | 6,1% |
| J. Baker | € 1.050 | 4,3% |
| M. Fisher | € 880 | 3,7% |
I gave my top customers a personal thank-you and early access to a new tin of tea.
Holding on to that revenue was easier than having to win it again.
The Amostra costs €40 and gives you one PDF with three quick analyses on your real data (lapsing customers, your best customers, and what is often bought together). Subscribe within 30 days and the €40 becomes credit.
Send your sales list, we do the rest. Nothing technical.
Example based on a composite shop; persona and numbers are illustrative. The analysis itself is a real Distilo run on your own sales list.